This is London Magazine February Edition 2026 - Flipbook - Page 8
8
Speed by Alan Rogers, 1930
©TfL from the London Transport Museum
Tasting the riches of London, by
Frederick Charles Herrick, 1927
collection
©TfL from the London Transport Museum collection
THE GOLDEN AGE OF POSTER
DESIGN AT LONDON TRANSPORT
MUSEUM
London Transport Museum is
celebrating over one hundred years of
art deco style with a new blockbuster
exhibition. Visitors to the Art Deco: the
Golden Age of Poster Design exhibition
can explore how art deco, a
revolutionary visual arts, design and
architecture style, influenced its iconic
transport posters. Housed in the
Museum’s Global Poster Gallery in the
heart of Covent Garden, the new
temporary exhibition is now open.
Over a hundred original 1920s and
1930s transport posters and poster
artworks are on show. These feature
alongside photography, short
films, ceramics and other objects to
mark the centenary of the 1925 Paris
exhibition where art deco originated
Originally known as ‘Moderne’ or ‘Style
Moderne’ and following in the wake of Art
Nouveau and coinciding with the growth
of modernism, this design style flourished
in the 1920s and 1930s, following the
pivotal Paris Exhibition of 1925.
Across the 1920s and 1930s, the
Underground and LT commissioned a
large number of art deco style posters to
promote the transport network and
encourage people to use its services.
These striking designs once adorned
the walls of London’s Underground and
the wider network, enticing passengers
to explore the city’s leisure hotspots,
shop the latest fashions, and embrace
the thrill of modern travel.
Design fans, history lovers and
transport enthusiasts will be amazed by
an array of beautiful vintage posters of
gleaming ocean liners, stylish 1930s
bathers, period photographs, Clarice
Cliff pottery and loans from the Victoria
and Albert Museum (V&A).
There will also be a Museum late: art
deco, for which tickets are now on sale.
Immerse yourself in the elegance of art
deco at this after-hours event. Guests
will enjoy access to the new Art deco:
the golden age of poster design
design exhibition and can hop on buses
and trains, including an original,
stunningly restored 1938 train car. This
is an 18+ event. For tickets visit the
website at www.ltmuseum.org.uk/whatson/art-deco
VALENTINE'S DAY BY TRAIN
Valentine’s Day is often associated
with romantic getaways, fixed plans and
couple-focused trips. And, to a large
extent, that was still the case last year.
Rail Europe data from the 2025
Valentine’s period shows that bookings
continued to concentrate around a small
number of well-established rail journeys
connecting major European cities,
including London–Paris, Paris–
Brussels, Paris–Amsterdam and
Madrid–Barcelona – reinforcing the idea
of Valentine’s Day as a predictable,
classic escape.
At the same time, how people use
these routes is beginning to
evolve. Signals from booking patterns
suggest a growing interest in more
flexible ways of travelling – journeys that
are less limited to a single return ticket
and more open to combining several
cities within one trip. This shift is also
reflected in traveller behaviour on the
platform. During last year’s Valentine’s
period, nearly 9 in 10 travellers used
Rail Europe to plan journeys that went
beyond a single out-and-back itinerary,
favouring more complex, multi-city trips
– often built around those same major
European rail corridors – with greater
room for spontaneity as they travelled
across Europe by train.
T H I S I S L O N D O N M A G A Z I N E • T H I S I S L O N D O N O N L I N E • w w w. t i l . c o m • @ t h i s i s l o n d o n m a g
